Who we are

Our Directors

Sarah-Jane Edwards (Sj as she’s known) has been an accountant for more than 20 years; working with businesses both large and small. Sj saw the need for a specialist service for Salon and Barbershop owners as their accountants just didn't have the time to fully understand the business and tax quirks of the hair & beauty industry.

Sj was shortly joined by Andrew Barraclough, a chartered accountant for more than 20 years, who had worked in London, Leeds and Edinburgh.

Between them, Salonfrog has gone from strength to strength!

“Although we’re based in Edinburgh, our Clients can be based anywhere in the UK because we use cutting edge apps and software.
Having said that, our values are traditional, the level of service we offer is really important to us
and we like to talk with our clients whenever we can. We do whatever we can to ensure our Clients are successful!”
Sj, Salonfrog Founder and Director

  • Sarah-Jane Edwards

    Sj looks after our Clients' compliance side:
    which means ensuring that everything from the book-keeping and payroll, through to HMRC reporting is completed each month.

    Sj is a whizz at all things HMRC and enjoys dialling into their regular webinar updates; also having regular phone contact with them. She’s also a pedantic stickler for detail!

    Sj has had a love of hair & fashion from very young and in her free time still designs some of her own clothes!

    “The people who work in the hair and beauty industry are fascinating. It’s an industry where I feel I can make a BIG difference to a Salon Owner’s life with the services we offer.”

  • Andrew Barraclough

    Andrew concentrates on our Clients' business and tax planning.

    Andrew loves tax and technology and can often be found lost in one of his tax magazines!

    Andrew practices yoga and playing the bass guitar (but not at the same time) and Sj jokes that despite this, Andrew creaks a bit more now than he used to!

    “Running a salon business is tough. We know that. What we set out to do is take a load of things off the Salon Owner’s hands, so they can get on with doing what they do best. It ends up being a really powerful partnership.”

We won’t go on too long about us but just wanted to highlight a few key points:

We specialise in independent Salons & Barbershops

  • As we only have Salon and Barbershop Clients, we’ve tailoring all our services specifically to the hair & beauty industry - and what our Clients need us to do for them.

We really enjoy this industry

  • And we really like the people in this industry. That’s why we chose it!
  • We can see how much Salon & Barbershop Owners just want to get on with what they do best and let us get on with what we do best.

We're based in Edinburgh but you don't have to be!

  • Our Clients can be anywhere in the UK – and are!
  • We cover the south of England to the north of Scotland - and everywhere between!
  • We can do this because of the technology we use. We’re fully cloud based and paperless.

We've got credentials

  • NHF | We are approved trade members of the National Hairdressers Federation
  • FSB | We are members of the Federation of Small Businesses
  • XERO | We are Xero Certified Advisors
  • CIPP | We're members of  the Chartered Institute of Payroll Professionals
  • ICO | We're governed by the  Information Commissioner's Office
  • GDPR | We're governed under the Data Protection Regulation
  • ICAEW | Andrew has been a member of the Institute of Chartered Accountants for 20+ years
  • Press | We’re regularly approached by the Hair & Beauty media to help them write pieces for their magazines.

Our team

Other than Sj and Andrew, there are also a number of other people behind the scenes in Salonfrog.

Statutory details

Salonfrog Ltd is a company registered in London, England,
and operates from its Edinburgh HQ:
64a Cumberland Street, Edinburgh, EH3 6RE

Registered number: 10809386
Registered address: 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT

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