How successful salons & barbershops are using social media – interview with Media Bloom (part 1)
Salonfrog spoke with Larisa from social media expert Media Bloom about how successful salon and barbershop owners are using social media to their benefit. In part 1 of this interview, Larissa starts with 3 top tips which every salon owner should have in place as standard.
Larisa:
“Connecting with potential and future customers, showcasing your services and skills and raising brand awareness – can all be done through the power of social media. Here are 3 tips to help you achieve this:
Encourage social media check-ins
The more the merrier – especially with the number of people who check in at your salon or barbershop on Facebook. They offer you free advertising and, if the number is high, people are more trusting in using your services. Plus, their friends will see your name. You can offer certain incentives to encourage your customers to check in.
Speak through images or video
Pictures and videos are the most engaging type of content, and they give you the opportunity to showcase your talent. Before and after images are very popular and people tend to share those on their own platform so you can reach many other potential customers. Also, a video of you offering tips would do wonders.
Take advantage of Google My Business
When people search for a salon on Google, your google listing will be the first to come up. Make sure you have al the information updated, that you post pictures occasionally, have a list of services as well as any offers that you currently run. You can also encourage customers to leave reviews. To start with Google My Business, visit https://www.google.com/business
Want to know more?
Part 2 of our interview with Larissa can be found here: Spicing Up your Salon’s social media content – interview with Media Bloom (part 2)
You can also follow Media Bloom on their facebook page: https://www.facebook.com/mediabloomltd
where you’ll find regular new content to help your salon.
If you need help with your social media, whether it is a one to one meeting or someone to manage it for you, you can contact Larisa at social@mediabloom.co.uk