If you missed part one, have a look here: How successful salons & barbershops are using social media – interview with Media Bloom (part 1).
In part 2, Larisa from Media Bloom talks to us about how Salon, Barbershop and Spa owners are Spicing Up their social media content.
Here’s what Larisa chatted to us about:
“One of the keys to social media success for your salon is keeping the audience engaged and interested in what you have to say. An easy way of doing this is by sending your message across in different forms of content.
These are a few content ideas that will make your audience stop when they see your salon, barbershop or spa’s name on their feed:
1. Facebook Slideshows
By creating the post in the Facebook Creator Studio https://business.facebook.com/creatorstudio/ you will be able to create different types of content including slideshows (choose multimedia). With Christmas fast approaching, you can add a few images with ideas of hairstyles for the festive season accompanied by cheerful music for example.
The moving element will make people stop.
Polls are a great way of engaging with your followers. They work great on Instagram stories, Facebook page or Twitter. On Facebook and Instagram you can add photos, so you can ask followers to choose their favourite style, for example.
3. Special offers
The end goal of every company is to sell. But nobody likes seeing sales posts when relaxing over a social media scroll. To avoid this, use the special option on Facebook and Google my Business of adding an offer. This will make it seem like it is something that benefits your followers and not only your Salon. On Facebook and Google, you will find it at the top of the ‘create post’ option.
These are just a few ideas of how to spice up your social media content. If you would like to learn more and get a chance to work on your social media Christmas campaign, contact Larisa directly to help you.
You can also follow Media Bloom on their facebook page: https://www.facebook.com/mediabloomltd
where you’ll find regular new content to help your salon.
If you need help with your social media, whether it is a one to one meeting or someone to manage it for you, you can contact Larisa at firstname.lastname@example.org